One of America’s great contemporary storytellers is the hip NPR announcer Ira Glass who is the host of America’s highest podcasted radio show, This American Life.   In the clip below Glass gives some great insight into how to craft an engaging story.

He shows how to take an uninteresting anecdote and to make it gripping by drawing out ‘the universal something.’ Storytelling, in his opinion, is about building empathy. Enjoy!